In 2024, beloved Scandinavian mobility brand Cake joined forces with Bloom to relaunch its North American operations under new ownership, Emoto Supply Co. Known globally for its class-leading electric scooters, motorcycles, and e-bikes, Cake needed a partner who could ensure a swift, seamless return to market. Bloom’s platform enabled just that—providing essential warehousing, logistics, and rework solutions that minimized downtime and maximized efficiency for Cake’s relaunch.
Within two weeks, Bloom onboarded Cake, establishing a robust support network for warehousing, inventory inspection, and cataloging. Cake quickly leveraged Bloom’s platform not only to fulfill immediate needs like replacement parts for existing customers but also to ensure future scalability through flexible, wrap-around services.
Upon acquiring the assets for CAKE North America, we faced the task of relocating and establishing a comprehensive logistics operation. Fortunately, we found an invaluable partner in Bloom, our third-party logistics provider. Their expertise has streamlined every aspect of our warehousing and logistics from setup and staffing to software implementation saving us significant time and resources. As we venture into new horizons in the micromobility space, we are thrilled to have Bloom at the forefront, supporting our efforts in warehousing, logistics, assembly, and service.
Managing Partner & Founder
As Cake’s North American presence grows, Bloom’s adaptable infrastructure grows with it. The platform provides nationwide warehousing and multiple delivery options, including no-box distribution, to seamlessly connect Cake’s products to both customers and retailers. Bloom’s Complete Knock-Down (CKD) Kits and final goods fulfillment further enhance Cake’s ability to scale efficiently while exploring new operational needs and partner services.
Key Benefits of Operating with Bloom
Flexible Warehousing: Cake taps into Bloom’s extensive warehouse network, allowing for immediate support across locations and quick access to inventory.
Diverse Delivery Options: Freight, no-box, and reverse logistics solutions ensure that Cake’s products reach customers and retailers efficiently, with flexibility for new channels.
Assembly & CKD Kits: Bloom supports Cake with advanced assembly options, including Complete Knock-Down Kits, to streamline inventory and fulfillment as Cake expands in North America.
By joining Bloom’s platform, Cake is empowered to remain focused on product innovation and customer experience, backed by a logistics network designed to scale at every step.
Within two weeks, Bloom onboarded Cake, establishing a robust support network for warehousing, inventory inspection, and cataloging. Cake quickly leveraged Bloom’s platform not only to fulfill immediate needs like replacement parts for existing customers but also to ensure future scalability through flexible, wrap-around services.
As Cake’s North American presence grows, Bloom’s adaptable infrastructure grows with it. The platform provides nationwide warehousing and multiple delivery options, including no-box distribution, to seamlessly connect Cake’s products to both customers and retailers. Bloom’s Complete Knock-Down (CKD) Kits and final goods fulfillment further enhance Cake’s ability to scale efficiently while exploring new operational needs and partner services.
Key Benefits of Operating with Bloom
Flexible Warehousing: Cake taps into Bloom’s extensive warehouse network, allowing for immediate support across locations and quick access to inventory.
Diverse Delivery Options: Freight, no-box, and reverse logistics solutions ensure that Cake’s products reach customers and retailers efficiently, with flexibility for new channels.
Assembly & CKD Kits: Bloom supports Cake with advanced assembly options, including Complete Knock-Down Kits, to streamline inventory and fulfillment as Cake expands in North America.
By joining Bloom’s platform, Cake is empowered to remain focused on product innovation and customer experience, backed by a logistics network designed to scale at every step.
